Volkswagen boss believes in CarPlay, not Apple Car

Volkswagen CEO Herbert Diess was skeptical of Apple’s intention to sell a complete vehicle and believes the company should stick to cockpit software like CarPlay instead. Very interesting words reported by Reuters.

No Apple Car according to Herbert Diess

Herbert Diess made these comments at the technology conference in Berlin, where Apple is also present represented by its Vice President of Environment, Policy and Social Initiatives, Lisa Jackson. “I’m not sure Apple will end up bringing cars to market. It would be a big push,” he said, adding that he thinks Apple is more into car cockpit software.

carplay 2.0 2023

The remarks come weeks after Apple unveiled a next-gen CarPlay experience at WWDC 2022, with support for multiple large screens, but also new settings like speedometers, fuel levels, air conditioning controls, etc. . Despite user customization, the US company said automakers will be able to retain a sense of brand identity with the new system.

Apple explained that the first vehicles that will support the new CarPlay experience will be announced at the end of 2023. Although Volkswagen is not among the manufacturers who have committed to implementing it in their new cars, two of the sub- auto giant brands, Audi and Porsche, appearing on the list of the first customers.

If this is a proven fact, rumor has it that Apple has been working on a self-driving electric vehicle for many years. The presentation could take place in 2024 and some like Bloomberg’s Gurman are talking about a car without a steering wheel or pedal.

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