Towards a revolution at Apple? Your iPhone could soon be offered for rent

To afford the new iPhone at more than €1,100 is not within the reach of all budgets. What’s more in these times of crisis where purchasing power is under pressure. Between the electricity bill to pay or afford a new iPhone, the choice is quickly made. But the apple brand nevertheless retains a real power of attraction with many people.

To make its products more accessible, Apple plans to offer the localization of its flagships (iPhone and iPad in particular), via a subscription formula. Apple therefore remained the owner of the equipment, unlike mobile telephone operators who offered subscription packages to their services in exchange for a device at a reduced price, owned by the buyer after a 24-month contract.

According to the website of echoesApple plans to launch this service by the end of the year or early 2023. To order a device, simply go to the App Store and then collect the order in store or have it delivered by the job.

However, Apple has not yet specified what the costs of these subscriptions would be, so it is impossible, for the time being, to determine whether this will really be optimized. On the other hand, it is certain that this Apple service makes it even more attractive and could attract customers who consider that the purchase of an iPhone or an iPad is too expensive.

For Apple, it is also a way to generate income spread over the whole year, while many products have a very strong seasonality. The Apple brand also confirms its new strategy, oriented towards customer service.

At the end of 2020, the company had thus launched Apple One, its “super-bundle” offer bringing together several of its applications (Apple TV+, Apple Music, its catalog of Arcade mobile games, its News+ kiosk and its Fitness sports app), as well as than data storage. It would therefore not be surprising for this new rental offer to fit into this package.

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