To educate its users to sort, Google will display the ecological impact of their emails

The American giant will allow users to know the amount of CO2 they generate by using its various online services. A way for Google to encourage Internet users, but also companies to become aware of their ecological impact and to review their practices.

Digital as a whole has generated a lot of greenhouse gases. 4% of the CO2 emitted each year comes from the digital sector, which is more than civil aviation. “Every piece of information that we search for on the Internet calls on a server and therefore on data centres. This requires a lot of energy, usually fossil energy,” said Inès Leonarduzzi, founder of the NGO “Digital for the planet,” in April 2021. But the use of services other than search engines, especially those related to cloud need a lot of energy to operate and this has an impact on the climate. To raise awareness and empower its users, Google will allow companies to measure the gross carbon emissions associated with their use of its services.

So far, companies can only get this information for the cloud in general. On the occasion of the “Cloud Sustainability Summit” event, the American giant announced its deployment to its entire Google Workspace suite, which includes Gmail, Google Meets and Google Docs.

Encourage companies to do more for the climate

“We are excited to launch Carbon Footprint for Google Workspace early next year, providing similar reporting functionality for emissions associated with products such as Gmail, Meet, Docs and others,” said Congratulations Justin Keble Managing Director of Global Sustainability at Google Cloud.

Google’s initiative is part of a larger project that aims to reduce its CO2 emissions. An approach that the Mountain View firm initiated in 2007. Today, its project is to become “the first major company to operate without carbon” by 2030. It also wishes to help companies that use its tools to make more efforts to reduce their environmental impact.

By indicating to its users the quantity of CO2 emissions associated with emails, videoconferences or the storage of data on Google Docs, Google also wants to answer the questions of Internet users, and in particular of companies. According to the American giant, over the past 10 years, queries for ways to reduce its carbon footprint have increased by 460% on its search engine, and this in the United States alone.

However, it will be necessary to wait to know these data, the functionality should indeed not be introduced before the beginning of the year 2023.

Google Maps and Flight in the age of climate change

The efforts of the Mountain View firm to raise awareness, empower, but also answer the questions of its users do not stop there. Newly, Google has added a feature to its Maps mapping service to find the route that consumed the least fuel and therefore polluted the least. The same goes for its flight comparison service. It is possible to activate an option to display the flights that emit the least carbon.

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