The Story Behind Google’s Exclusive Mini Carts

Who doesn’t like that wearing a garment of their favorite brand. It can be a sticker or a badge, a T-shirt or a backpack. Or directly their most emblematic products. But there are those who specialize in collect everything who wears this cherished brand. Merchandising has managed to add value to any brand. In addition to selling their products and services, they can market themselves with T-shirts, bags, sweatshirts, and other items. All you have to do is print your mark on them. The most recent case is that of Microsoft and its Xbox cooler. But Google also had its moment of originality with its Google refrigerators.

Microsoft and its Xbox fridge started when same. A joke that got out of hand and turned into… actual merchandising product. If you’re an Xbox fan, chances are you’ll want to get your hands on an Xbox Mini Fridge or Mini Cooler, a replica of the Xbox Series X in which cool your refreshments and drinks. Small but with a very successful design that combines the black and green that identify the Xbox brand. Something that was talked about during the last months of 2021 and which, in practice, was nothing more than an unintentional Xbox advertising campaign but publicity.

But if we’re talking about refrigerators and internet giants, Microsoft isn’t the only one partnering with home appliances. When Google boasted in its early years of its slogan ” Do not be evil “ had some original ideas, like any self-respecting start-up. And among these ideas, Google fridges, mini-fridges or mini-fridges that have not received, as a gift, only the top AdWords customers the advertising service that made Google the giant it is today.

If you are looking on the second-hand portals for something chose like ” Google Refrigerator ” Where ” Google cooler In the “Google Cooler” you will find mini coolers, with a capacity of about 20 liters, which are white in color and attract attention because they have the Google logo printed on the door. Specifically, Google AdWords and the design think cooler. A pun of cool which in English means both cool and awesome.

The particularity of these Google winners is that they are second hand and you can’t buy new ones. Not even when they were made, in 2006. They were a free giveaway as part of the Google AdWords campaign. think cooler. A limited series of mini coolers were sent to top Google AdWords customers. Those who had reached one million CPP (pay per click).

It is not for nothing that what in 1996 was called Google AdWords and is now known as Google Ads was the best idea Google ever had to make their search engine commendable. And the products that were to follow. Introduce advertisements based on the words searched by users. It turned Google into a advertising giant. And it still is. In 2021, more than 80% of Alphabet’s turnover (the parent company that encompasses Google) came from advertising. The advertising we see on Google, YouTube and many others and services that millions of people use for free on their devices. To give you an idea. In the last three months of 2021, of the 76 billion in revenue, 61 billion came from advertising. Paid services such as Google Cloud accounted for just 5.541 billion.

So if you’re a fan of Google and want to collect everything from this internet giant, you can’t be without one. exclusive mini fridge. As I said before, it contains 20 liters of content. Specifically, 18 bottles and cans of soft drinks. Its dimensions are, in inches, 18x15x12. About 46x38x31 centimeters. As this was a gift for US customers, the plug is the classic US plug.

An inexhaustible source of income

As we have mentioned several times, Google was born as an end-of-career project. The company’s founders, who started by launching an automated search engine, Sergey Brin and Lawrence Page, met at Stanford University. This is where the algorithm that made the Google search engine so special was born, and this is where the company was created the first server hosted by Google. With the help of others who have now become anonymous.

The fact is that what we know as Google, the company, was born in 1998. Two years later, the search engine started displaying discreet advertising in the form of renamed words, Google AdWords. And as I mentioned before, thanks to this publicity and the rapid growth of users of the search engine itself, Google has grown enormously. In 2001 already, they will buy a company to create Google Groups. In 2002, they will launch Google News. And in 2003 they bought Blogger. In the same year, they launched the specialized search engine Google Books. From there came dozens and dozens of online services and products, desktop apps, and later, mobile apps.

But this growth is due to the huge amounts of money that arrives on Google via Adwords. If in 2001, they earned only 70 million euros, in 2003 they already reached 1.42 billion euros. In 2011, 36.53 billion euros. And in 2021, this figure will reach 209.49 billion euros. On Statistical you have the complete figures, year by year. As well as other interesting facts, like the fact that in the global search market, Google is responsible for 85% of desktop searches. The competition must be content with the remaining 15%.

Gifts for the best customers

A 2006 press article puts us on the track. It seems that at Christmas 2005, Google’s advertising department sent Christmas presents to premium AdWords users. This information was circulating at the time in various forums. The gifts, packed in a small white box with colored dots, were varied: a tote bag, a mini computer mouse with a roll-up cable, a hub for four USB ports, a USB LED lamp, a key 128MB USB (that was the standard amount back then, it’s 2005) and headphones with a retractable cable.

And if this Christmas kit wasn’t enough, other gifts were given to Google AdWords top customers in 2006. The site Google mini fridges the ones we have mentioned in this article. It was a way to retain audiences and be friendly to them, while gradually winning their favor through the search engine and other free services. Moreover, it was a matter of exclusive gifts. Already in 2004, some people received as a Christmas present an FM/AM radio set equipped with LED lighting to create different atmospheres.

All is well that is brief…

Google’s mini fridge shipment took place in 2006 and 2007 with a model that mimics the classic refrigerators with curved lines and a metal handle. However, other later designs circulated, such as the egg-shaped mini fridge that was sent to the European Commission from 2008. Also for Google AdWords premium customers. Literally, an egg-shaped mini fridge that looked more like a spaceship than a fridge. Minimalist and with Google and “Google print” A cooler thought… of the original model.

Apparently, in 2009, the giveaways are over. Say goodbye to Christmas kits, radios with lights and Google refrigerators. Instead, AdWords customers received virtual cards who donated money to charities and projects. We do not know the reason for this change in strategy. However, for some time, Google continues to give all kinds of objects, gadgets and derivative products to its collaborators, influencers and others. But that is the subject of another article.

Out of curiosity, if you are interested collectibles you can buy some of them from official google merchandising store. These are all kinds of items, including clothing: bags, wallets, sweatshirts, T-shirts, socks… There are also mugs, stickers, pencils, pens and notebooks, also from good from Google than from other partner brands like YouTube or Android. There’s even a bamboo lunch box, sunglasses and an umbrella. But you won’t find Google’s now obsolete but much-loved ice cream.

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