Driven by a booming sector, kitchen designers have to deal with several challenges such as the expertise of sellers, the personalization of their offer or the meshing of city centers. Challenges that all seem to have met successfully.
Kitchen designers operate in a sector that is sending good growth. And in this market, specialists, who weigh 52% in value, recorded an increase in turnover of 25% last year. In total, in 2021, some 200 new points of sale opened their doors, a performance that should be repeated this year.
The most dynamic sector of the furniture market, the kitchen has benefited from the pandemic. During the health crisis, this universe became the object of the attention of the French who spend more and more for this piece, with a ” net increase in the average budget, around 10% “, according to Christophe Gazel, general delegate of the Institute of prospective and studies of furnishing (IPEA).
Thanks to this enthusiasm, kitchen sales have crossed the 4 billion euro mark in 2021, registering an increase of almost 20% more than in 2020. And this double-digit growth is starting to become usual for the sector. .
To meet demand, players are diversifying their offer in order to position themselves in this market. This is particularly the case of Castorama or Bricomarché.
The specialists repeat for their part to develop, continuing their network of the territory. Thereby, AvivA is aiming to open 100 additional points of sale in five years, while the Schmidt group, which achieved 649 million euros in turnover last year, is continuing to network with its two brands, Schmidt and Cuisinella. Thus, this year, 50 new stores were to open, compared to 40 in 2021. The new kid, ELØN Kitchens has just opened two new units in Champagne (Rhône) and Poitiers (Vienne). The brand, created in 2016, was recently transferred to franchise. The latest addition to the Abbou et Cie Group, the brand shakes up all the codes of the sector by offering ultra-individualized high-end kitchen solutions that make its mark in the kitchen. creativity?, a? originality? and on the council.
New challenges for kitchen designers
To continue to position themselves well, specialists must refine their offer. Eagerly awaited by consumers, personalization is becoming more and more important. At the house of Mobalpa for example, made-to-measure can be found in the latest store concept launched in 2019.
Another challenge is that of digitalization, which must have accelerated during the pandemic, as consumers could no longer go to the store. Remote appointments, itinerant concepts… All the solutions are good to take.
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In 2022, kitchen designers will also have to face the challenge of linking the heart of cities, while the establishments are historically turned towards the outskirts. Finally, to support their growth, the actors of the kitchen sector will have to put the package on training and human resources. WhileIxina opened its own training school, Schmidt aims to recruit 400 people in the next five years.
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