In the long aisles of the Foire de Paris, flanked by stands full of wacky objects and perfumed by the food stalls, visitors wander, surrounded by the voices of vendors trying to attract them. This 2022 edition, which takes place from April 28 to May 9 at the Parc des Expositions at Porte de Versailles in Paris (15th century), confirms that the appetite for kitchen accessories is not weakening. Since the confinement of 2020, where 37% of French people have cooked more homemade dishes, according to a study by Public Health France, everything related to the culinary field is popular.
Alain Bansais, present for the 43rd time at the Fair and CEO of Arts et Traditions, a company specializing in wholesale and household appliances, confirms this: “At the end of the confinement, there was a euphoria for our products, we found ourselves out of stock.” This year, it is also the hall dedicated to household appliances and fitted kitchens that hold the most. A brief overview of trendy items.
Practical, fast and efficient
Round, square, black, red, narrow, wide… food processors are the stars of the meeting. Cooking alone can be simple, but with a robot it’s twice as easy, and the French, who are more and more popular with the object, have understood this well. The eyes are riveted on these machines, during the demonstrations made in front of the visitors. These beautiful (or not) all-purpose machines, which we have already seen on TV or with friends, offer new services to cooking enthusiasts. After the Thermomix or the KitchenAid, other brands are entering tough competition, such as Moulinex, which has reworked its products: the Companion, cooker with integrated scale in the head, and the ClickChef, quieter and less bulky. Practical, fast and efficient, these robots are now an integral part of our kitchens, some of which have become their seconds.
Great novelty at the level of microwaves, which, on the contrary, undergoes disenchantment: its virtual absence. From now on, what is popular is the steam oven, multifunctional, more aesthetic and low consumption. In strong democratization, this oven, healthier, better preserved the vitamins and the nutrients of the food in spite of the heat of the machine. “We want to get rid of our microwaves to go to the steam oven, it’s prettier and it tastes better”, explains a couple deep in thought about the Asko range.
“The Room to Heal”
Behind the steam vacuum cleaners, the super-equipped futuristic brooms, the cheese, vegetable and fruit graters or even the revolutionary can openers without sharp edges and equipped with a bottle opener, are also mounted pretty and bright kitchens, populated by men and classy women waiting for visitors. The trends are Art Deco patterns, navy blue, burgundy, off-white, soft wood and the central island, already well established in the culinary landscape. In the comings and goings of visitors, quotes are signed, drawers slipped, tables caressed, the kitchens please and make smile the passers-by who look at them with the desire to have fun.
Since the confinements, we have sent the desire to be more free, to have space to cook. When choosing the next investment they will make in their home, consumers now tend to opt for a beautiful, warm and functional kitchen rather than a terrace that they are not sure they will use all the time. year, according to one of the exhibitors: “Some refuse the terrace to make a nice kitchen, it has become the room to look after.” In other words, the kitchen is now a central living room, as much as the living room.
But, due to declining purchasing power, changing all your kitchen is not within the reach of all wallets. This is one of the advantages of going to the Fair, where reductions of 30 to 50% delight visitors and avoid overheating the credit card.