Social commerce: selling via Twitter Shopping brought by Shopify

The e-commerce platform provider Shopify is taking a step further in social commerce with the possibility of selling on Twitter Shopping from its platforms. Shopify now allows its merchants to sell through Twitter after launching commerce through Pinterest, TikTok, Facebook, Instagram and Snapchat.

Any online store using Shopify in the United States will now be able to access Twitter Shops to sell their products directly on their Twitter profile and reach new potential customers. ” Merchants must have the necessary means to speak to their audience where they are, whether on marketplaces, in stores or on social networks explains Emilie Benoit-Vernay, Shopify South Europe Expansion Manager.

“By allowing merchants to sell through social networks, we help them create business and also relationships. she continues. At the same time, to equip independent merchants, Shopify announces the synchronization of “Google Local Inventory”, available in France today. Shopify merchants can automatically notify customers near their store when a product is available. Google Local Inventory synchronization is available worldwide for merchants using Shopify.

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