In July 2021, after a year punctuated by successive waves of Covid-19, a study revealed that younger generations considered life on screens more important than the real world. Among the groups questioned: Generation Z, born in the 2000s, who grew up with the internet. A new study commissioned by Adobe, carried out by OnePoll and relayed by The Independent comes to provide elements on the ambivalent view that this generation has on the connected world.
Based on a sample of 1,000 people aged 18 to 25, the pollsters found that one in five young people did not like to expose their true personality online, while on the contrary, for half of them “Social media is the only place where they can really be themselves”.
For nearly 58% of respondents, having a digital presence – whether on TikTok, Instagram or Twitter – makes them feel better about themselves. They are 34% to feel more confident “By taking on a role” on these same platforms. Half of those polled admit to being “to hide” behind “a secret alter ego”.
A similar proportion young people also declare their life more attractive and make it more interesting than it really is, on their different profiles. In these specific cases, lack of self-confidence (55%), social pressure (34%) and peer judgment (42%) are cited as the main reasons.
The social network as a tool of expression
“We know we’re in a new era of self-expression and the next generation is more likely than ever to break down barriers and make their own rules,” comments Simon Morris, vice president of marketing at Adobe. “But sometimes doing it in the real world can be daunting.” The study shows that 40% of young people surveyed believe that self-confidence is something that comes with age.
Beyond certain negative aspects, the study reveals that social networks have a major influence on the creativity of younger generations – TikTok in the front line – particularly through music or fashion.
Finally, it was observed that two thirds of members of Generation Z were positively activated by a public figure, such as Harry Styles, Zendaya or David Bowie: these artists pushed 45% of respondents to be more creative.