On April 30, Nicolas Denouette returned his shop in Maminette. He prepares his dishes there and welcomes around twenty artisans who offer various products.
Nicolas Denouette was born into the world of cooking. His mom Marinette was a cook. His diplomas obtained, he created his business as a cook and caterer in events in Sarnois for ten years. During these ten years, he created festive cocktails, appetizers and desserts.
Who is Maminette?
By dint of hearing his customers ask him “but what do you put in your cocktails or in your petit fours, salty and sweet» in 2021, he had the idea to create his company « Les délices de Maminette ». Maminette being the nickname given by her grandchildren to Marinette, Nicolas’ mother.
He thus offers customers the opportunity to find their Proust madeleine. “We all have memories of the scents and flavors of the dishes on the tables of our parents and grandparents. Maminette, heir to precious recipes that have been passed down from mother to daughter, invites you to find small dishes and drinks in your kitchen.. All with tasty and easy-to-make preparations. With Maminette products, it is possible to easily and quickly recreate delicious biscuits, cakes, risottos, savory cakes, elaborate cocktails without artificial colors or flavors.”
A nice climb
Les Délices de Maminette was born in 2021. During this first year, no less than one hundred and forty products were launched, eighty thousand bottles ordered, two hundred markets and events visited, three employees, twelve teams of independent sellers and eighty stores in which the resold are.
The concept developed until 2022 and the opening of a shop at 21 rue de Breteuil in a former creperie in Crèvecœur-le-Grand.
Designers share the store
Maminette’s shop, a place spacious enough to accommodate a kitchen large enough to prepare the products. But a shop so big that Nicolas Denouette immediately thought of sharing the space with designers he had met at various markets and events.
The creators find in the shop the means of exhibiting their creations in the form of a consignment-sale. That is to say, they deposit their products. Nicolas manages the implementation. The stock of products for restocking. And asks them in exchange for a percentage of sales in order to pay the fixed costs of the shop.
On the day of the opening, this April 30, about twenty creators separate themselves from the available space. Nicolas was careful not to choose handicrafts that are similar. As he still has requests from designers, he plans to finish renovating the rest of the store to eventually accommodate twenty additional designers.
Among the craftsmen, the local Isabelle Loret created L’Armoire du petit bouchon born from her passion for manual work.
“The passion for needlework has always been featured in my life. Alongside my social work, I spent my weekends and my vacations sewing, making little basic things. After 30 years of work, I wanted to make my passion my job by granting my clothing business for children from 0 to 3 years old. I do not regret this new professional adventure which every day gives me pleasure in giving pleasure. The items are unique, personalized and above all made according to the choice of fabrics and colors of each“.
Open only on weekends
The Maminette shop will only be open on Friday and Saturday from 9:30 a.m. to 12:30 p.m. and from 2:30 p.m. to 6:30 p.m. and on Sunday and public holidays from 9:30 a.m. to 12:30 p.m. Except for the day of the flea market (at Ascension) when the shop will be open all day.
Nicholas explains:If I wanted to open every day, I would have to employ a new person. But we can’t afford it. The rest of the week is devoted to the realization of our products and the creation of new products that we could not do in Sarnois because the conditions of creation did not allow it. It is not because there is now a shop that Les délices de Maminette will not continue to be present at fairs, sales or markets like this May 1st at Ets Freulet de Formerie as part of the sale.”
During the inauguration this Friday, April 30 at closing time of the shop, a maximum of creators were present. They presented their productions to the personalities present. After the tour of the store, Nicolas Denouette, surrounded by his family, presented the history of the store and its journey. Before giving the floor to Aymeric Bourleau, mayor, Sophie Belleperche, president of the merchants’ association, Morgan Isaac, president of the chamber of commerce and crafts, Chanez Herbanne, regional councilor and Victor Haber-Dassault, deputy .
They all mentioned the work of Nicolas Denouette and his employees. And especially their pleasure to see a business revive in the village, the solidarity, the know-how and the passion of all the craftsmen.
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