The French establishments assimilated, rightly or wrongly, in Moscow saw their attendance drop.
Poutine is a typical Quebec dish: fries drizzled with cheese curds and a sweet and salty gravy. Nothing to do with Vladimir Putin, therefore. Yet, as soon as Russia invaded Ukraine, Putin’s restaurants became the target of insults and threats. La Maison de la Poutine (two restaurants in Paris, one in Toulouse) received an avalanche of abusive calls. “Our employees were harassed on the phone, says Guillaume Natas, co-founder of the brand. Some were afraid. I explained on Instagram that we were in no way connected to the Russian regime and its and I gave our support to the Ukrainian president. This post went around the world and calmed the situation. Since then, we have been receiving messages of support.” The windows of the three restaurants still display their support for Ukraine. Never has the brand been so exposed, without this playing either down or up, on attendance.
With the war, companies whose activity is similar…