LinkedIn offers Marketing Labs certification courses to learn how to create content
LinkedIn has partnered with Media Monks to offer its users the certification ” Content and creative design to learn new skills.
The platform announced that it is now possible to participate in the LinkedIn Marketing Labs certification course in order to take the exam “ Content and creative design “, free. In the all-digital era, developing a digital Content Marketing strategy can be essential for those who wish to express their creativity and stand out.
The training courses offered by the platform have been created to achieve several objectives: to equip users with the knowledge and tools necessary to create a Content Marketing strategy that stands out; and allow users to showcase their expertise in developing paid and organic content.
These courses therefore make it possible to offer additional skills to specialists or future marketing specialists. When a user passes the certification exam, they will receive a LinkedIn certificate en Content and creative design that he can add to his profile.
To pass the certification, users have access to three courses, available in five different languages, English, German, Spanish, French and Portuguese.
Building an Organic Presence with LinkedIn Pages : this 20 to 30 minute course represents the starting point of the certification which explains how to create and maintain an active LinkedIn page.
creative design : This 10-minute course will teach users how to create engaging content that will particularly attract audiences. This course will also include a self-assessment before the course and a knowledge check after the course.
Building a Complete Content Marketing Strategy on LinkedIn : This 30-40 minute course will show how to leverage LinkedIn’s organic tools and paid advertising solutions to define a balanced and effective marketing strategy.
Thereafter, the exam corresponds to a test of all knowledge, in 60 minutes. Upon successful certification and receipt of the certificate, it will be valid for two years.