According to the ranking compiled by Kantar Brandz 2022, Apple is again the most valuable brand in the world, for the first time since 2015. The ranking is based on the actual value of the brand itself.
Here is Kantar’s description of Apple:
“With a 55% increase in brand value, Apple moved up a spot to secure the top spot in the Kantar Global Brand Rankings for the first time since 2015. With a total brand value of 947,062 million dollars, Apple is now the global leader in brand value, thanks to its offerings in hardware, software and services. »
The market intelligence firm said Apple is setting an example for two trends this year: luxury and technology. In fact, three of the highest earning companies this year were luxury brands.
“The value of the top brands in the luxury and consumer technology sectors increased by 45% and 46% respectively, establishing this year the highest score for growth in the category. The value raised by major banks and automotive brands also grew faster than BrandZ’s Global Top 100, with growth in the automotive category, driven by Tesla in particular, rolling out more than 78% year-over-year. ‘other. »
In addition to Apple, in the top 10 of Kantar Brandz 2022 we find the following companies, in order of ranking: Google, Amazon, Microsoft, Tencent, McDonald’s, Visa, Facebook, Alibaba, Louis Vuitton.