“Influencers” promise junk food on social networks

The exposure of adolescents and children to junk food on the internet is growing. Three-quarters of food and drink featured by influencers have a high in salt, fat or sugar » and would not allowed to be recommended to children »according to a study by doctors Maria Wakolbinger and Eva Winzer of the Medical University of Vienna (Austria).

Presented at the European Obesity Congress (ECO), which took place in Maastricht (Netherlands) from May 4 to 7, this research is based on the last twenty videos or posts published on the social networks Instagram, YouTube and Tiktok before May 1uh May 2021 by three female and three male German-speaking influencers, who each have at least 300,000 subscribers across all platforms. With an audience aged 13 to 17, these influencers promote an average of eighteen food products per hour. Of these products, 23 % of chocolates and sweet confectionery » and 9 % of processed meals » we precooked ». In the majority of cases, these would be hidden advertisements.

Overweight and obesity suffered 17 % of 6-17 year olds in France

Two years ago, a study led by researcher Marie Bragg of New York University’s School of Global Public Health showed that in 2019, out of 178 children’s influencer videos spreading food and drink , 90 % of featured products were associated with junk food.

Overweight and obesity suffered 17 % of 6-17 year olds in France. Following the publication of two reports on food marketing targeting adolescents and children, Public Health France recommended in 2020 to limit commercial communications for products of lower nutritional quality » on television, as well as on the Internet. No studies on exposure to digital marketing » — or more specifically, through influencers — has yet to be tracked.

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