how Google wants to catch up on the French cloud

The digital giant is launching later than Amazon and Microsoft in the segment. But already anticipate strong growth.

Google Cloud is advancing its pawns in France, with a few years of delay. While Amazon Web Services (AWS), market leader, launched its Europe 4 zone in 2018, and Microsoft Azure followed suit in 2018, the Mountain View firm will launch its installations on June 30. Guest of BFM Business this Wednesday, Anthony Cirot, General Manager France of Google Cloud, tried to justify this delay in ignition.

What you have to watch is the speed at which you deploy. On a cloud that deploys the fastest and with the best adoption rates in the market, which means the best growth. We will grow at a speed that allows us to get closer to the competition.”

According to a study published this week by Markess by Exaegis, Google Cloud has 8% market share in France, compared to 17% for Microsoft Azure and 46% for AWS.

“We think there is room on the French market,” insisted Anthony Cirot, believing that the growth of the sector can be done at Google to grow quickly. Between 2019 and 2022, Google Cloud quadrupled its global revenue, from $5 billion to $20 billion.

“Cloud of Trust” with Thales

Google’s new France “region” consists in practice of 3 data centers deployed on the territory, a first for the firm which has relied so far, to serve the French market, on Belgium or Germany.

We are going to achieve better latency, with proximity for customers”, underlines Anthony Cirot. “French customers will be able to deposit their workloads, store, develop applications, and have all the bricks to manage data, up to ‘artificial intelligence.’

The tricolor opening coincides with two other new regions created, in Spain and Italy, a sign of the means that Google Cloud is giving itself to invest in the market in Europe, when it already has 34 regions in operation.

The French “cloud” boss at Google finally mentioned upcoming announcements concerning his future joint venture with Thales: it will have to develop offers adapted to the criteria of the “trusted cloud”, launched by the French authorities to ensure the digital sovereignty over installations.

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