Europe could force Apple to accept stores and third-party payments this month

It’s a real standoff that has been going on for several years: Europe wants to end the exclusivity of the App Store on devices in the Apple ecosystem and also wants to open third-party payments to developers. Obviously, the Cupertino company sees only constraints in this economic model which will make it lose money and which will endanger the security and confidentiality of users.

An obligation this month?

According to a recent Wall Street Journal report, the European Union could soon to break up definitely Apple’s policy on Distribution apps and payments between users and developers. The new legislation has been in preparation for several years and it is finally coming to an end for an application in a way imminent.
What the EU wants is a real “Digital Markets Act”it will aim to completely To break what Apple has been offering for years with its iPhone, iPad, Apple Watch and Apple TV.

In other words, European customers could download their applications to store levels which are not managed by Apple and it will also be possible to carry out financial transactions by means other than the classic App Store payment. Developers can add payment systems like Amazon Pay, PayPal, Skrill… Apple might not even have a say in this!

app store

The European Union is fully aware that Apple is not at all for this type of practice, it goes to against of its own principles on security and respect for the privacy of its millions of users.
For the EU, these two points are obviously important, but they cannot be used to put Apple in context anti-competitive by eliminating anything that could overshadow its very lucrative business, the App Store.

According to the report, Apple could be sanctioned with consequent if it came to adopt the same behavior already seen in the Netherlands, that is to say preferring to pay a fine every week rather than respecting the law.
Failure to comply with the Digital Markets Act could cost Apple tens of millions of dollars which would be renewed on a regular basis. The objective is to deterrence the Cupertino company to defraud this law and impose its own policy in Europe.

Craig Federighi spoke about this threat which could soon be carried out by the EU, according to his declarations, all these changes would prevent Apple from continuing to offer the safe platform that European users already have.

Governments and international agencies around the world have advised against sideloading requirements, which would cripple the privacy and security protections users have come to expect.

Apple already had the opportunity last summer to unveil its concern with Margrethe Vestager, the European Commission’s executive vice-president in charge of digital competition. Unfortunately, the Californian giant failed to convince Vestager and change her mind with her arguments about security and privacy. After an interview with Tim Cook, the vice-president preferred continuator the development of this law on digital markets.

How long does the current App Store model still have? If for the moment it is impossible to know, it must be understood that we are approaching gradually of the end of an Apple policy that has existed since 2007.

Leave a Comment