Electronic Arts reportedly approached Apple to discuss merger

The consolidation movement in the video game market is probably not over. After Bethesda and Activision Blizzard now in Microsoft’s big pocket, after Bungie fell into Sony’s handshake, or even the Embracer group’s craving for the Tomb Raider and Deus Ex franchises, the next big blow could come from ‘Electronic Arts.

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The behemoth of the sector would be open to a rapprochement with a partner with the reins of steel. According to the website Puck, the CEO of Comcast has reportedly approached his EA counterpart, Andrew Wilson, to talk marriage. The deal was reportedly negotiated for a while, but fell through for cost and governance reasons. If it had been at the end, a media and video game giant would have been born since the idea was to attach EA to NBCUniversal, owned by Comcast.

Andrew Wilson would also have tried his luck with Disney, Amazon and Apple without knowing the details of the discussions. In this kind of mega-merger that involves tens of billions of dollars, Apple is among the few companies that can afford to write this kind of big check. But it still has to make sense from a business perspective.

During the results of the last quarter, Tim Cook had once again brought out his catchphrase when asked a question about acquisition opportunities: “ We are still watching and we will continue to watch, but we would only make an acquisition if it is something strategic “. Apple prefers to buy start-ups and small companies that can bring it expertise, gray matter, talent.

The Apple CEO, however, added that he will not neglect ” something bigger if the opportunity presented itself. If EA is looking to sell itself, it’s more than likely that Apple has taken a look. Which would be a return to basics in a way: Electronic Arts was founded in 1982 by Trip Hawkins, former product marketing director for Apple.

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