[Dossier du Social Media Club] Digital audio: what data for brands?

To participate in the Social Media Club session dedicated to this subject, Thursday June 23 from 9 a.m. to 10:30 a.m., register (mandatory) here.

In particular, we will welcome:

  • Cedric BegocContent Director, A casting
  • Pierre Orlac’h, Founder of Bababam & Podinstall
  • Sébastien Ruizboss of GroupM Audio & Cinema
  • Nicholas ThorinPartner & Director, audion

Digital audio is capturing growing interest from brands: in 2021, advertising investments broke record levels in France with 48 million euros. If the latter remain limited, their progression continues to strengthen, with +58% in 2021 compared to 2020 and +143% compared to 2019, according to the 27th Observatory of e-advertising carried out by Oliver Wyman for the SRI and the ‘Udecam. Momentum builds in 2022: according to Kantar, the number of advertisers present on digital audio in the first quarter doubled compared to the same period last year, with the number of impressions served up by 58% .

Targeting being essential on this lever as on all other digital formats,…

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