BMW’s motorcycle budget won by House of Communication and Serviceplan

Following a call for tenders made in mid-2021, BMW Motorrad France entrusts its communication budget to Serviceplan. The budget includes the creation and production of campaigns, the management of the brand’s web platforms, the CRM strategy and its deployment, as well as the management of its social networks.
These services are in addition to the support for the digital media system already in place at Mediaplus (the group’s media agency), as part of The Marcom Engine. The management of these missions will be transversal to Serviceplan and Plan.Net. The first communication actions have been visible since the beginning of 2022 and will apply to show the signature of the brand “Make life a ride”, again and again.

To pay Stephane PerrotManaging Director of Serviceplan Paris, this gain is “the illustration of the collective and decompartmentalized work of the House of Communication and a creative return to an inspiring brand after 5 years of management of BMW Automobiles”.

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