Apple will become the platform for the North American Football League (MLS) in the world

All Major League Soccer (MLS) matches, the North American football championship, will be broadcast from 2023 and for 10 years only to subscribers to the Apple TV application, the platform announced on Tuesday June 14, which continues its investments in sports after baseball.

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New York City franchise players after their Major League Soccer final victory over the Portland Timbers in Portland, Oregon.

Photo: AFP/VNA/CVN

The Apple TV app will exclusively broadcast all MLS matches live from 2023″and until 2032, writes Apple in a press release, specifying that the offer is aimed at subscribers “of the whole world”. Apple is betting on football for the long haul as the United States, Canada and Mexico host the 2026 World Cup.

No amount appears in the press release but according to the specialized site Sports Business Journal, Apple would have agreed to pay a guaranteed minimum amount of 250 million USD per season. According to the site, MLS remains in negotiations with channels such as ESPN and Fox to broadcast certain matches.

The American giant is defending an offer that will allow”for the first time” auxiliary fans “to access the entire professional league of a major sport in the same place”. Grandstand subscribers of one of the 28 MLS franchises will be offered the full offer.

Launched in 1996 with 10 franchises at the time, MLS has experienced rapid expansion and attracts spectators to stadiums (more than 20,000 per match on average), but the few European stars it attracts are often in end of career, like the Italian international Giorgio Chiellini, who signed Monday for Los Angeles FC.

MLS attracts less than 2 million viewers in the United States for the most important games, far from the NBA (basketball), baseball (MLB) or American football (NFL). Apple had already invested in live sports, announcing in March the broadcast of two live MLB baseball games on Friday nights during the regular season.


AFP/VNA/CVN

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