Holder of the title for the last three years, Amazon gives up its first place to Apple in 2022 in the ranking of the biggest “brand values”.
Every year, Kantar assigns companies a monetary value based on their impact on the market. A “brand value” not to be confused with stock market value dependent on more fluctuating factors which do not produce the true dimension of a society.
Apple No. 1 and Tesla 29th, up sharply
For the 2022 edition, after three years at the top, Amazon gives way to Apple, which last occupied this step of the podium in 2015. Amazon thus falls to third place, supposes the second position to Google. Note a nice comeback from Tesla, which climbed 18 positions to reach 29th, the very first automotive company in the ranking.
As said before, this brand value has nothing to do with market value. Thus, in mid-June, Apple was worth 2.15 trillion dollars, against 3 trillion in January. After being the most expensive company on the American stock market, and therefore on the planet, Apple has given way to the oil company Saudi Aramco.