It was to be expected: the tech giants gathered behind the banner of the Metaverse Standards Foruma kind of consortium that “Bringing together companies and standards bodies to drive alignment on the requirements and priorities of metaverse interoperability standards, and thus accelerate their development and deployment through pragmatic projects”.
More than 35 companies are already participating in this organization, including 0xSenses, Academy Software Foundation, Adobe, Alibaba, Autodesk, Avataar, Blackshark.ai, CalConnect, Cesium, Daly Realism, Disguise, Enosema Foundation, Epic Games, Express Language Foundation, Huawei, IKEA, John Peddie Research, Khronos, Lamina1, Maxon, Meta, Microsoft, NVIDIA, OpenAR Cloud, Open Geospatial Consortium, Otoy, Perey Research and Consulting, Qualcomm Technologies, Ribose, Sony Interactive Entertainment, Spatial Web Foundation, Unity, VerseMaker , Wayfair, the Web3D Consortium, the World Wide Web Consortium (W3C), and the XR Association.
The only brand absent, let’s not wait impatiently for the first VR headset to be very high-end, is none other than Apple. Admittedly, the Californian has made a habit of playing his own technological score, but there may be another explanation here: Tim Cook would not be very keen on the Metavers, and generally would refuse to promote mixed reality technology that would cut sustainably the user of the real world. We can certainly see this as a form of marketing strategy allowing Apple to differentiate itself from the competition (such as Apple’s boasts about the group’s “ecological” actions or the defense of data privacy in iOS), but in the end, it also means that Apple probably won’t “sell” its future VR or XR services/apps as some form of Matrix 2.0.