Apple is reducing its production of iPhone and AirPods to adapt to the defined international context

This is almost 20% fewer iPhone SEs that will roll off Apple’s production lines in the third quarter, a drop of around two to three million units compared to the initial Americans.

After the Covid-19 pandemic, the war in Ukraine and inflation have in turn weakened the supply chains of electronic products. Apple is no exception to the phenomenon and has therefore decided to slow down. According to Nikkei Asia which cites sources familiar with the matter, the Californian firm plans to reduce production of its iPhone and AirPods to adapt to a situation that affects both the global demand and supply of electronic equipment.

In this context, almost 20% less iPhone SE will be produced in the third quarter, a drop of around two to three million units compared to the initial second-hand ones, according to the Japanese daily. . The new version of this model, presented at the beginning of March, aims mainly to conquer emerging markets.

The previous iteration, born in 2020, had represented 12% of iPhone sales between its launch in the second quarter of 2020 and the end of 2021, according to the firm Counterpoint Research. Analysts are dubious about the success of the new model due to its higher price and lack of innovations. And it is not the war in Ukraine and galloping inflation, nor the resurgence of the Covid-19 epidemic in China, which fears to boost its demand…

The iPhone 13 also impacted

In addition to the iPhone SE, Apple has asked its suppliers to reduce production of the iPhone 13 by a few million units compared to its expectations, according to Nikkei Asia. The Japanese daily also indicates that AirPods will not be spared with more than 10 million fewer wireless headphones over the whole of 2022. Last year, Apple sold nearly 77 million AirPods to worldwide, compared to 90 million in 2020.

Until then, Apple had resisted the consequences of the shortage of electronic components rather well. In the last months of 2021, the American firm thus recorded nearly 35 billion dollars in profits and more than 120 billion dollars in turnover.

However, the company led by Tim Cook revealed that the shortage of semiconductors caused it to lose $6 billion in revenue between July and September 2021. Against this backdrop, the Apple brand saw its iPad sales fall by 14% in the last quarter of 2021. But the impact on sales could be more severe in the coming months with the war in Ukraine and global inflation. In addition to growing tensions in its supply chain, Apple has also suspended sales of all its products in Russia.

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