Apple announced on Tuesday that it had reached an agreement with the MLS, the American football league, to broadcast its matches for the next ten years (from 2023 to 2032). According to the American press, the American technology giant will pay around 250 million dollars a year to broadcast the competition exclusively worldwide, or around 2.4 billion euros over the entire contract.
Distribution in France
Already engaged with the MLB, the firm at the apple gives a strong signal of its interest in sport. On the model of Amazon, which seeks to impose its global streaming platform, Prime Video, by buying sports rights (Ligue 1, Ligue 2 or Roland-Garros in France). MLS matches will be broadcast in all countries where Apple offers its Apple TV platform. In France too.
MLS’ future global channel will be pay-to-play, but some of its content will be viewable to Apple TV+ subscribers and some matches will be streamed for free. Commentary will be offered in English, Spanish and even French for Canadian franchise games.