A recruitment campaign by the CHU de Poitiers deemed “misogynistic” and “retrograde” on social networks

“Times change, our recruitment conditions too”, reads at the top of the most criticized poster. But what bothers the CNI86 union is the image appearing below. The aesthetic recalls the 1960s and the codes of the photo novel, like a caricature. A nurse named “Nicole” congratulates a doctor on having obtained a permanent contract directly. “But that’s great, Nicole!”replies the man in the white coat.

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“Sexism, patriarchy, retrograde effect…” according to the union CNI86

On its Facebook page, the union calls on Internet users to react. This is also what is happening on Twitter. Like the Deputy Director of the National Order of Nurses, Grégory Caumes. “I hope it’s a Fake because such a poster degrades the image of the profession which violates ethics”he writes. “We requested the withdrawal of the advertising campaign by email to management on Tuesday June 14 at the start of the afternoon”, explains Florent Liévaux, of the CNI86.

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This campaign was created internally by the University Hospital of Poitiers, which does not use external agencies for this type of recruitment. It is also visible in the local press. At this time, we are awaiting further explanations from the University Hospital of Poitiers, its communication department has been requested. Many recruitments are expected to ensure the proper functioning of the services in the coming months.

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